Alex Kwon is a digital fashion designer who specializes in androgynous sportswear concepts. Originally coming from a fashion product design background, he shifted his focus to digital fashion which sparked his interest in conceptual design. Through the digital medium, he is able to tell stories and create narratives through his clothing, unrestricted by a physical medium. While he has an interest in sportswear and its utilitarian aspects, he creates unorthodox designs that challenge traditional functionality in clothing. Rather than using utilitarian clothing for its intended uses, he mixes unconventional materials to create a narrative that mirrors his strange world.